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App Jeevan

Internet Marketing and Web Design & Development Company

Mobile Marketing Specialist Job

Last updated on 24 Feb, 2024 by App Jeevan
Mobile Marketing Specialist Job

We have Mobile Marketing Specialist Job openings for a dedicated and data-driven Mobile Marketing Specialist to join our marketing team. The ideal candidate will have expertise in mobile marketing strategies, app promotion, and user acquisition. As a Mobile Marketing Specialist, you will be responsible for creating and executing mobile marketing campaigns to drive app installs, engage users, and optimize conversion rates.

Key Responsibilities:

  • Develop and implement comprehensive mobile marketing strategies that align with the company’s marketing goals and objectives.
  • Define target audiences and create tailored mobile marketing plans to reach and engage them effectively.
  • Plan and execute app promotion campaigns to increase app installs and user adoption.
  • Collaborate with app development teams to ensure app store optimization (ASO) for increased visibility on app stores (e.g., Google Play Store, Apple App Store).
  • Create, manage, and optimize mobile advertising campaigns, including in-app ads, display ads, and mobile video ads.
  • Monitor campaign performance metrics (e.g., click-through rates, conversion rates) and adjust strategies to maximize ROI.
  • Collaborate with designers and content creators to develop engaging mobile ad creatives and ad copy.
  • Ensure that all mobile ad content is mobile-responsive and aligned with brand messaging.
  • Implement A/B tests for mobile ad creatives, headlines, and calls to action to improve click-through and conversion rates.
  • Analyze test results and make data-driven decisions to enhance campaign effectiveness.
  • Utilize mobile analytics tools to track and analyze user behavior within mobile apps.
  • Generate insights and recommendations to improve the user experience and drive conversions.
  • Develop strategies to engage mobile app users through in-app messaging, push notifications, and email campaigns.
  • Plan and execute user retention campaigns to reduce churn and increase user lifetime value (LTV).
  • Provide regular reports on mobile marketing performance, including key metrics and KPIs.
  • Collaborate with the marketing team and senior management to identify trends and opportunities for improvements.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
  • Proven experience as a Mobile Marketing Specialist or similar role with a successful track record in mobile marketing campaign management.
  • Proficiency in mobile marketing platforms (e.g., Google Ads, Facebook Ads) and mobile analytics tools.
  • Strong understanding of mobile marketing best practices, app promotion strategies, and mobile user behavior.
  • Analytical skills with the ability to interpret mobile marketing metrics and derive actionable insights.
  • Excellent written and verbal communication skills.
  • Creative thinking and attention to detail.
  • Project management skills with the ability to manage multiple mobile marketing campaigns and timelines.
  • Ability to work collaboratively in a team environment and across functions.

Benefits:

  • Competitive compensation package and performance-based bonuses.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.
  • Access to the latest mobile marketing tools and technologies.
  • Chance to make a significant impact on the company’s mobile app installs and user engagement.

Job Type:

  • Full-time / Freelance / Part-time / Contract

Experience:

  • A minimum duration of 6 months is mandatory.
  • In case of no prior experience, you have the option to apply for an internship.

Location:

  • Toronto – Canada